Bag printing from the specific form to divide, can be divided into advertising bags, gift bags, decorative bags, knowledge bags, commemorative bags, simple bags, fashion bags, antique bags and so on. The following details the types of handbag printing.
A, advertising handbag
Advertising handbag is designed through visual communication, focusing on the promotion and development of advertising, through the creativity of graphics, symbol recognition, text description, color stimulation, triggering consumers' attention, thereby generating a sense of affinity and promoting product sales. The advertising handbag occupies a large part of the handbag and forms the main body of the handbag.
In a variety of trade fairs, exhibitions can often see this kind of handbag, the handbag printed with the name of the enterprise, the logo of the enterprise, the name of the main product and some advertising words, virtually played a role in promoting the corporate image and product image, which is equivalent to a mobile advertising, and the flow of a wide range, both to meet the requirements of loading, but also has a good advertising effect, Therefore, it is a popular form of advertising for manufacturers and economic and trade activities. The more unique the design of this handbag, the more exquisite the production, the better the advertising effect. According to different target positioning, advertising tote bags can also be divided into shopping tote bags, promotional tote bags, brand tote bags, VI design promotion tote bags.
1. Shopping handbag
Shopping bag advertising can use the limited area of the bag body to spread the market information of enterprises or products and services to the world. When customers carry shopping bags printed with store advertisements, walking through the streets and alleys, in fact, some beautiful handbags are no less than making an excellent advertising sign, and the cost is relatively low.
Shopping bags are designed for supermarkets, shopping malls and other places. In order to facilitate consumers to shop, supermarkets and shopping malls design special tote bags to transport the purchased items home and connect with the feelings of consumers. This kind of handbag is mostly made of plastic material, which is more solid than other handbags, the structure and material are more solid and can accommodate more items, and the cost is cheap. The visual factor on the shopping handbag is mainly composed of the specific publicity forms of the shopping place (standard state, mascot, special graphics, special image, etc.), highlighting the image of the supermarket and the shopping mall, and conveying the information of the shopping place.
2. Promotional tote bags
Promotional handbag is mainly used in promotional activities, used to promote goods, a means of enterprises. In order to promote their image and promote the sale of goods, enterprises often hold a series of activities. Use the handbag to print the introduction of the company, the product specification and perhaps the product (a little gift), and present it to the guests or consumers, so that consumers can more fully understand the situation of the company and the performance of the product. A promotional tote bag is entirely an activity advertising board that can hold items. Its surface visual design is centered around the promotion of prominent enterprises, goods for the purpose of the content, so that consumers in the activity quickly and gladly accept the information of its recognition.
3, brand tote bag
In order to improve the quality of goods, create higher value, brand shaping of products, brand handbag is used in this shaping activity. Brand tote bags are more used in specialty stores, which is convenient for customers to carry goods and plays a publicity role. The materials of this kind of tote bags are more high-grade and match the quality of the goods.
4. VI design and promote tote bags
VI is the strategy of enterprise concept and spirit visual design, VI often takes the handbag as a form of promoting visual transmission, that is, the overall action of combining modern design concept and enterprise management theory, in order to shape the personality of the enterprise, highlight the spirit of enterprise, so that consumers have a deep impression and identification, in order to achieve the design of business objectives.